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Abstract Introduction: The pharmaceutical care framework requires an active client-pharmacist partnership, particulary with respect to consultation about medication (dispensing process). The educational intervention can imply to improve rational use of drugs. Objecti ves: In this study the effect of active group discussion and dispenser feedback in increasing the patient care indicator (dispensing time) in the pharmacies of Gorgan were examined. Materials and Methods: An interventional, semi-experimental study was designed. The study was conducted in Gorgan,thirty pharmacies and 750 pharmacy client, were randomly selected in each step (before and after intervention). A structural questionnaire was used to interview clients. Data were collected from patients and by interviewing immediately after patient-dispenser encounter. Focused group discussion, audit feedback and distribution of educational bucklet were designed and conducted, after two months. All data were collected and analyzed with SPSS-11.5 software and were shown as mean±SE. Results: Data from 750 prescriptions before intervention showed that the average drug dispensing time was 19.43 ± 5.83 seconds and the average waiting time was 4.91 ± 1.2 minutes. In the post-intervention period, we had significant increase in the aformention indicators. Patients’ satisfaction and knowledge of adverse effects and dosage information significantly increased after intervention. Conclusion: The study shows the impact of active educational intervention in improving WHO patient care indicator (dispensing time).

Keywords: Pharmacies, Prescription- Drug, Product Surveillance- Post marketing

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